![]() Sadly, according to results from a survey we conducted a while back, just 41% of businesses actually use their financial goals when planning their Google Ads budget. ![]() Making money from Google Ads takes a lot more thought, planning and effort. Why Your Revenue and ROI Goals Matterīudgeting based on your expected costs is like saying, “Here’s how much money I want to give Google.” It’s easy to spend money on Google Ads. A budget built around costs-not goals-won’t do a whole lot to help you get meaningful results. Sure, they help you estimate your costs, but they don’t really tell you how much money you’ll make from Google Ads. Instead, they’re based on arbitrary things like percentage of revenue or metrics like clickthrough rate (CTR), cost-per-click (CPC) or cost-per-conversion.Īs useful as these metrics are, they’re a little bit off the mark. Unfortunately, most businesses don’t really think about their budget in these terms. If you’d like some personalized help figuring out how to make the most of your Google Ads budget and campaigns, click here to send us a message! We’d be happy to jump on a call and help you figure out how to win at Google Ads. So, if you don’t know how much money you want to make or what your profit margins need to be, you can’t really put together a meaningful Google Ads budget. The whole point of Google Ads is to make money. And, in this article, we’re going to help you do just that. With a little research and a few calculations (don’t worry, I’ve included a calculator in this article to help with that), picking a meaningful Google Ads budget for next year will be a cinch! Getting Startedīefore you start crunching numbers, though, you need to answer a simple question: How much money do I need to make from Google Ads next year? That being said, choosing the right Google Ads budget for your business is fairly easy…as long as you know what you’re doing. If your goal is to simply come up with a number, it works, but if your goal is to actually create a Google Ads budget that delivers results, you’re gonna have to dive into things a bit deeper. ![]() After all, it’s just simple math, right? If 30% of digital marketing spend goes toward Google Ads, why not just take your digital marketing budget and assign a third of it to Google Ads?Īs simple as that approach is, when you dig a little deeper, it quickly becomes clear that this sort of arbitrary equation isn’t the best way to figure out your budget. And it’s not surprising, despite the success of Facebook Ads, Google still accounts for over 30% of all digital ad spend.īut how do you choose the right Google Ads budget for your business?įor a lot of businesses, this question seems pretty straightforward. As the year draws to a close, most companies are hard at work trying to make the most of the holiday shopping season…and put together their Google Ads budget for next year.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |